Monday, June 06, 2005

blog survey

Americans Still Unaware Of Blogosphere

By Chris Richardson

As blogging continues to engrain itself into the everyday life of the Internet, some have wondered just how far the blogosphere has penetrated into normal day-to-day life.To clarify this issue, Pew Internet conducted a survey that measured the state of blogging and how it impacts the average American Internet user.
The determinations from Pew's survey reveal that while blog readership continues to increase (by 58% according to the study), the average American Internet user does not know what a blog is.
Pew estimates there are 120 million Internet users within the United States, and of that 120, 7% (> 8 million) have created a personal blog. The study also indicates by the end of 2004, blog readership increased to 32 million readers, again, a 58% improvement from Pew's last blog-related survey. The study also produced a list of characteristics that bloggers normally possess. These are as follows:
Men: 57% are male
Young: 48% are under age 30
Broadband users: 70% have broadband at home
Internet veterans: 82% have been online for six years or more
Relatively well off financially: 42% live in households earning over $50,000
Well educated: 39% have college or graduate degrees


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